MSD | Bedrijfsanimatie

Animation
Project Overview
This video is about who and what MSD is, what they do and for what they're standing for. A calm and interesting video to inform you about the medical things they offer and want to achieve. The project was a really interesting one that again: was something new for me.
My Contributions
Of course my part was mainly the animation part about the video. But I also did some semi-art-direction on this one. I instructed and helped Damian with the illustrations. Together we've made an amazing video that we can be proud of.
Contributions of the team
Victor Wollaert | Projecmanager at Public Cinema
Contributions: Script

Gerline den Hartog | Art Director of the Graphic-department at Public Cinema
Contributions: stylesheet and art direction
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Thijs Kasbergen | Creative Director and co-owner of Public Cinema
Contributions: Creative direction
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Damian Förster | Junior Illustrator (Graphic Design intern at the time)
Contributions: Illustrations
The Process
Anjay Korpelshoek
Junior Animator
It was fairly new for me to do some small art direction stuff for an animation video. Besides of that, I also did the whole animation. I've used some nice little details in the video. One detail is that I've timed almost the whole video on the bpm of an average heartbeat. That way the video would come over as 'calm', not rushed and informative.

Other new techniques and tricks were used too, such as using expressions for some assets like the dots-wave and the 01010101-assets.

Just a fun and interesting project to look back to.
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KvK: 87844443BTW: NL004490590B07